The Need-finding process


If you are an early stage startup or someone who’s working on developing an idea to a real product, it’s time you find out what is the need that your idea or product is going to solve. A lot of startups and organisations start to solve a problem before looking for the need in the market. That’s where most of the startups fail to distribute their products efficiently in the market without knowing what the customers actually need.

Working on the short-term need keeping the long-term need into the picture is the way to develop the product. That is a constant, dual and parallel innovation process for early stage startups or companies launching new products. And it works well with almost all the sectors and industries you are pertaining to.

So lesson learnt in the Creativity and Design class is to frame, record, organise and reframe the need of the customers and make your product fit to those needs.

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