When startups have figured out where they fit in the value chain process of their technology from the build to the consumers, they need to get out the building to talk to the customers. One of the stages is to identify where to fit in the market development process.
An interesting idea has been evaluated by Geoffrey A. Moore in his book Crossing the Chasm on different stages of market development. Quick look through it while you identify where your startup lies in the phase if it’s selling a product or something at all.
Check where you fit in, who your customers are and pivot your way through the complete buyer cycle to be a successful business.