Why we buy what we buy and sell what we sell?


I have been in a lot of situations with my friends where I have debated about my craze and love for Apple products. And I always tell them it just doesn’t feel right to buy some other competitive products, no matter how good the specification is or value of money it be. I invest into buying the products thinking about the long-term and intrinsic value it creates. I came across this video at the Bootcamp session in the first week of the Master of Entrepreneurship Class and it just iterated and explained exactly how I feel about products I buy and the services I have subscribed to.

The idea of Golden circle: Why, What and How should exactly be the criteria of thinking about growing your business or buying products and services from other businesses. And that makes all the difference!

Sorry for irregular posts, I have never dealt with such a crazy schedule before. And that is my learning curve in gaining the social, developmental, technical and managerial skills all in one go!

And coincidently, one of the missions of Ross School of Business is Action based Leadership! Enjoy this awesome video.

[http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html]

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