If you are an early stage startup or someone who’s working on developing an idea to a real product, it’s time you find out what is the need that your idea or product is going to solve. A lot of startups and organisations start to solve a problem before looking for the need in the market. That’s where most of the startups fail to distribute their products efficiently in the market without knowing what the customers actually need.
Working on the short-term need keeping the long-term need into the picture is the way to develop the product. That is a constant, dual and parallel innovation process for early stage startups or companies launching new products. And it works well with almost all the sectors and industries you are pertaining to.
So lesson learnt in the Creativity and Design class is to frame, record, organise and reframe the need of the customers and make your product fit to those needs.
I have been in a lot of situations with my friends where I have debated about my craze and love for Apple products. And I always tell them it just doesn’t feel right to buy some other competitive products, no matter how good the specification is or value of money it be. I invest into buying the products thinking about the long-term and intrinsic value it creates. I came across this video at the Bootcamp session in the first week of the Master of Entrepreneurship Class and it just iterated and explained exactly how I feel about products I buy and the services I have subscribed to.
The idea of Golden circle: Why, What and How should exactly be the criteria of thinking about growing your business or buying products and services from other businesses. And that makes all the difference!
Sorry for irregular posts, I have never dealt with such a crazy schedule before. And that is my learning curve in gaining the social, developmental, technical and managerial skills all in one go!
And coincidently, one of the missions of Ross School of Business is Action based Leadership! Enjoy this awesome video.